There’s only one original.

A little ingenuity. A lot of love.

Back in 1973, a well-traveled dog lover named Richard Peck made it his business — and his life’s work — to protect pets from danger, while allowing them to enjoy their independence. Working with the University of Pennsylvania School of Veterinary Medicine and Battelle Laboratories, he patented a groundbreaking invention: the world’s first electronic dog fence system.

His concern for the wellbeing of pets (and their owners) would grow to become Invisible Fence® Brand — the leader in the pet containment industry. Now, more than 40 years later, Invisible Fence has protected more than 2 million pets worldwide. And we’ve stayed true to his vision, throughout.

Explore our history

Major players.

We love pets. But we also love people — especially our dealers. After all, they’re the main reason Invisible Fence has helped so families change the way they live with their pets. Our pet care professionals provide more than expert installation; they also deliver scientifically-based pet training, and offer ongoing support and service. Most of all, they’re ready to find the right Invisible Fence solution to keep your furry family members in fine form (and out of the doghouse).

Project Breathe.™

Here at Invisible Fence, we actively support causes that save pets’ lives. Our special Project Breathe™ program donates lifesaving pet oxygen masks to fire departments across the country. And our dealers work with local shelters and dozens of other animal welfare causes to provide the best life possible to four-legged friends who need our help. After all, we’re passionate about protecting pets. Because it’s not just a job; it’s a way of life.


authorized dealers


million pet-friendly acres

3+ million

safer, happier pets


dog-years of experience

Get started today.

At Invisible Fence Brand of Hampton Roads we’re passionate about protecting pets — so you can focus on fun! So, let’s talk. And we’ll find the gentle, effective, affordable solution that’s right for you and your pet. Guaranteed.

Find your solution
Let's talk.
(757) 595-5657